Dealer Fusion incorporates best SEO practices for all multimedia and data. Note: at the bottom of the page is a list of some of the more common SEO terms and definitions.
It’s your spot!
Search engine employee’s spend their entire day trying to ensure that your dealership shows up first whenever your site is relevant. In order to show first on the SERPs, you need to prove that you are relevant; it isn’t hard to do. Companies that create websites always have SEO in mind when designing their sites. Behind the scenes, Dealer Fusion helps gain page one results for its clients, too.
Dealer Fusion manages thousand of listings for each of its dealership clients. Each vehicle is distributed to multiple locations and each vehicle has dozens of assets. Meta tags are incorporated into all multimedia whenever possible. Top level links and deep links are targeted from any site possible. Wherever the web spiders crawl, our dealership clients are linked. That’s a lot of optimization!
Backlinks are links originating from one website and pointing to another website or web page. Backlinks are also known as incoming links, inbound links, inlinks, and inward links.
Black Hat SEO or spamdexing is the use of unaccepted or frowned upon SEO practices in order to get higher rankings and more traffic.
Conversion is web traffic that fulfills a pre-established goal, such as submitting a purchase request, calling, visiting a dealership, or purchasing a vehicle.
Cost per click (CPC) is the sum paid by an advertiser to search engines and other Internet publishers for a single click on their advertisement, which directs one visitor to the advertiser’s website
Click Through Rate (CTR) is the standard method of measuring the success of an online advertising campaign. CTR is calculated by dividing the number of users who clicked on an ad by the number of times the ad was shown (also known as an impression).
Deep Links point to a specific page or image on a website, instead of that website’s main or home page. Keywords – Words that are used by search engines to determine the topic of a given web page.
Meta Tags or “tags” are web page specific, descriptive information that helps a search engine identify the purpose and topic of a given web page or multimedia asset.
Organic Search – Search results in a search engine that are not paid advertisements. The results that come up naturally based on their indexing within a search engine.
Search Engine Marketing (SEM) is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of, paid placement, contextual advertising, and paid inclusion
Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via natural or organic search results.
Search Engine Results Page (SERP) is the listing of web pages returned by a search engine in response to a keyword or phrase query
Top Level Domains (TLD) are the three main domain extensions: .com, .net, .org
Uniform Resource Locator (URL) is a site’s web address.
Video Search Engine Optimization (VSEO) is the practice of optimizing video content for search engine traffic.
Web crawlers are programs that scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.) aka web robots, bots, Internet bots, and spiders.
White Hat SEO is the use of accepted SEO practices in order to get higher rankings and thefore more traffic.