CARFAX’s mascot, the Car Fox now stars in Dealer Fusion’s eMotion Videos. Dealer Fusion has enhanced its eMotion video marketing solution with CARFAX. Now, subscribing dealers can leverage their Carfax partnership within eMotion videos to build confidence with online shoppers. Dealer Fusion is the first video marketing provider to feature Car Fox and identify Carfax Advantage Dealers in their products.
“We see significant benefits to adding the credibility of Carfax to the eMotion videos on our site,” said Ray Tomeh, director of e-commerce for Concord Chevrolet. “We fully expect that having the Car Fox identify us as a Carfax Advantage Dealer will increase our online conversion rates.”
Dealer Fusion’s improved eMotion and eMotion Express video offerings help Carfax-subscribing dealers sell more cars. A custom voiceover or Car Fox video clip distinguishes Carfax Advantage Dealers, ones that are committed to transparency. This lets online shoppers know they can buy with greater confidence. Car buyers can view eMotion videos on sites like AutoTrader, Cars.com, craigslist and YouTube, as well as the dealer’s own website.
“Dealer Fusion and Carfax are working together to increase our mutual customers’ online conversion rates,” says Pierce Plam, Dealer Fusion CEO. “Our eMotion videos are exciting and engaging. The addition of the Car Fox will increase a consumer’s confidence in the dealership which makes it easier to turn views into leads.”
Samples of the enhanced eMotion videos are available at www.dealerfusion.com/emotion
“Videos have fast become an important part of the used car research process,” said Bill Eager, vice president of Carfax. “Including Carfax in eMotion videos can greatly influence an online shopper’s dealer choice and expedite their purchase decision.”